What Happened: Asleep In The Bread Aisle fell to mixed reviews, no doubt assisted by the backlash against Roth’s image and persona, which was beginning to inspire a number of industry chancers hoping to make a name as the next white rapper beloved by undergrads. Success seemed practically guaranteed for the young rapper. Within a few months, his debut album Asleep In The Bread Aisle would drop and he’d be touring with the likes of Kid Cudi and Blink-182. By the time his debut single “I Love College” was on radio, he’d already gained a buzz scoring him the coveted XXL Freshman cover (again, back when that mattered) and before long was on track to become a household name. With his dopey charm and self-depreciating wit, he scored possibly one of the most bizarre Gangsta Grillz tapes (back when that mattered, again, a sign of the times) with The Greenhouse Effect Vol. Who: The unintentional father of "frat rap," Asher Paul Roth was just a chancer who scored the attention of the future manager of Justin Bieber and Ariana Grande, Scooter Braun. Let’s take a stroll down memory lane for those who remember, and for those who just missed it, here’s some of the names who deserve remembering (and a few we’re glad to forget).Īsher Roth performing at KLUC Summer Jam in 2009 - Ethan Miller/Getty Images It was post-Kanye but pre-”Trap” and long before Odd Future would make a point of shaming blogs for not recognizing what artists could do with a self-made buzz.
It was a simpler time, when we thought fashion and culture being at the touch of your fingertips wouldn’t be so stressful, and also a brief era where all kinds of routes to rap were acceptable.
We've selected 20 names who were more than familiar during the period when rap blogs were at their beginnings, and some might say, peak, and downloadable mixtapes were all the rage. A few of these rap names (and blogs, for that matter) still remain intact, and have not only lasted past this "blog era" (think 2006-2011) but have even continued to thrive in the present day scores of others have been entirely forgotten, only to be brought up as idle conversation about "what happened to that guy"? It was an era lost to a sea of dead Zshare links and long-gone MySpace pages.
LIL DICKY PROFESSIONAL RAPPER PITCHFORK HOW TO
These, and so many other websites, became major forces in dictating the hottest rising stars for rap, and how to hear them before anyone else. A look back at 20 of the most memorable rappers from the peak hip-hop blog era, circa 2006-2011.
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